Mid-May in Rovinj is going to be packed with top speakers, hot topics and invaluable insights at DK2025 — the major creativity, digital, and communication festival, happening from 15 — 18 May.
You’ve already met the headliners for the main Hall AAA, but now the full festival schedule is out — covering four more stages: Hall BEE, DK LLLounge, plus two new additions, POOLSIDE and THE OTHER BEACH. Expect interactive discussions across every corner of the communication industry and here’s a glimpse into the biggest digital themes you shouldn’t miss.
IAB CROATIA’S ONLINE MEDIA ADVERTISING EXPENDITURE (ADEX) REPORT
Get the freshest data at DK! IAB Croatia will present its fourth Online Media AdEx Report, diving deep into 2024’s online media investments and projections for 2025, all built on IAB standards.
Joining the session are Vjekoslav Srednoselec (Growth Officer, dentsu Southeast Europe & Chief Operating Officer, dentsu Croatia, Member of HURA & IAB Croatia), Boris Zatezalo (Business Development lead, Aleph, Member of IAB Croatia), Marijan Mihić (Head of Digital, Advans Adria, Member of HURA & IAB Croatia) and Iva Vukmanić (Manager Strategy, Media&Innovation, HEINEKEN Hrvatska) . The talk will be moderated by Matej Sever (moderator, Product Manager Audience Measurement, Ipsos, Member of IAB Croatia). If you want better media planning in a fast-changing market, this session is your map.
ON INFLUENCER MARKETING BY IAB CROATIA: IS YOUR FEED A LIE?
Let’s be real — influencer marketing has blurred the line between authenticity and sales talk. Without proper regulations, Croatia’s influencer scene still leans heavily on constructed narratives over genuine transparency.
Through its (Self)Regulation Hub, IAB Croatia is leading the charge for higher ethical standards. Join moderator Sandra Babić (Editor, Journalist, Head of New Product Development, Lider Media, Member of IAB Croatia), Marin Katušić (Monetization director, Index Promocija), Mario Fraculj (Head of Department of economics at Algebra Bernays University and Permanent court expert witness for marketing, Member of IAB Croatia) and Dario Marčac (Founder, Crew, Member of IAB Croatia) as they unpack the reality behind your feed.
VOX POPULI: PREDICTIONS & TRENDSPOTTING
Forget crystal balls. This is raw, unfiltered insight into the trends shaping tomorrow — from AI frenzy and the demise of cookies to the surge of new media formats.
Get predictions from Nikola Vrdoljak (Director, 404, Member of HURA & IAB Croatia; Partner, Myty Group), Nebojša Grbačić (Co-founder, Creative Director, Cvoke, Member of HURA & IAB Croatia), Krešimir Macan (New Podcaster on the Block & Communications Advisor, Špica s Macanom, Member of HURA & IAB Croatia) and HURA, IAB Croatia and DK Festival Director Dunja Ivana Ballon as our moderator. Bold opinions only — no hesitation allowed.
IAB CROATIA’S PPP: THE DECADE WE LEARNED THERE IS NO SUCH THING AS ONLINE PRIVACY powered by OŽUJSKO PIVO
Remember when we thought our data was private? Think again.
With AI tools evolving faster than ever, how we see privacy has changed forever. Dive into a relaxed, no-holds-barred discussion led by Mario Frančešević (Founder/CEO, SeekandHit, Member of HURA and IAB Croatia Board), member of our online privacy and data protection task force, who will be joined by experts like Saša Milinović (Digital Director, OMD, Member of HURA and IAB Croatia) and Marko Mikeš (Client Solution Manager Lead, Aleph, Member of IAB Croatia), both are also members of the task force, alongside Sonja Stahor Gašpar as Digital Business Director, JGL (Member of IAB Croatia), who runs their digital business globally, Tihana Ana Reljić (Attorney-at-law, Partner, REZIME, Law Firm) with the legal perspective, Zoran Savin (CEO, IAB Slovenija) with IAB’s international efforts — and all of you.
IS BIGGER BETTER? II BY IAB CROATIA
In big companies, communication isn’t just about sending a message — it’s strategic warfare: balancing budgets, reach, and internal/external comms.
Join Marija Franić (Head of Corporate Affairs, Kaufland Croatia), Ema Huskić (Manager Area Marketing, Mastercard, Member of IAB Croatia), Tamara Karagity (Corporate Communications and Marketing Director, INA Group, Member of IAB Croatia) and David Flam (Marketing Director, Maistra Hospitality Group) with Ivana Krajinović (CEO, Večernji list) as the moderator as they tackle the question: does bigger always mean better?
Beyond these hot topics, DK’s program will also dive deep into creativity, AI, business, and more — including sessions like PPP: Pitch Me If You Can — Guide to Fair & Smart Agency Selection powered by Ožujsko pivo, On Influencer Marketing by IAB Croatia: Is Your Feed a Lie?, The Experience Economy: Events as the Frontline of Brand Experience, Why Your Business Needs a Gamer’s Mindset by Game Changer and others.
And let’s not forget: an incredible lineup of global creative, digital, design, user attention, pitching and AI experts will also be lighting up Rovinj this May.